A strong brand is a name that is associated with high quality, reliability, and popularity.
Some of the most well-known strong brands include Coca-Cola, Apple or Nike.
There are a few key things you can do to build a strong and attractive brand.
Your brand message should be easy to understand and resonate with your target audience.
Your brand should have a loyal customer base who is interested in what you have to offer.
Your brand should be constantly evolving to stay ahead of the competition.
To achieve all these goals, here are 10 Essential Keys to Build a Strong and Attractive Brand.
1. Build a strong brand strategy
First define your brand’s purpose. What does your brand stand for? What is its unique selling proposition? What are the key messages you need to communicate?
Then build a brand strategy around your purpose. For that create a brand identity. What is your brand’s name? What is the logo look like? What are the colors you use? What are the slogans you use?
Develop a marketing plan. What are the key marketing messages you need to communicate? How will you reach your target audience? What are the key marketing channels you need to use? What are the key media outlets you need to target?
And finally launch your brand. What are the key events you need to attend? What are the key media interviews you need to do? What are the key social media campaigns you need to launch?
2. Create detailed buyer personas
A buyer persona is a fictional representation of the type of buyer who might be interested in a product or service.
Buyer personas can help businesses understand their target market, create marketing materials that are relevant to that target market and by exemple a stong brand.
The first step in creating buyer personas is to understand your target market.
What are they looking for in a product or service?
Once you have a good understanding of your target market, you can start to create buyer personas that represent them.
Then you need to create a list of their concerns.
How can you address these issues in your product or service?
Once you have identified the concerns of your target market, you need to find solutions that address these issues.
What can you do to make your product or service more appealing to your target market?
And of course what should be your brand identity.
3. Choose a strong name to a strong brand
Your brand name should be memorable and descriptive.
It should reflect your business and its goals.
Make sure it is catchy, easy to remember, and relevant to your business.
Think about the name's connotation and how it will be perceived.
Is it upbeat and positive?
Professional or more casual?
Consider the name's pronunciation and how it will be pronounced by your target audience.
Consider the name's marketability and how it will be perceived by potential customers.
Consider the name's availability and whether it is trademarked or copyrighted.
Is the name available for use without restriction?
4. Create powerful branded content
Before you start writing, make sure you know what you want to achieve.
What are your objectives for this content?
What are your brand's values and what are your audience's expectations?
Your content should be written from a genuine perspective, without any editorial bias to build trust and credibility with your audience.
Make sure your content is relevant to your target audience to create content that is interesting and engaging, and that speaks to their needs.
Visuals can help to reinforce your message and engage your audience.
Use them to illustrate your points, and to create a more engaging experience for them.
Your brand's content should be consistent across all platforms to build trust and credibility with your audience, and to create a consistent brand image.
Finally keep your content fresh and engaging. Update it regularly, and add new content every few days or weeks.
5. Build a stong brand style guide
Use a style guide to help create a consistent look and feel for your brand.
This will help to create a professional and polished look for your brand.
First define your brand's style to create a style guide that reflects your brand's unique voice and visual identity.
Use visually appealing fonts and graphics to create a professional and polished look for your brand.
You must use consistent branding elements across all media to create a consistent look and feel for your brand.
Use also clear and concise language to ensure that your brand is easy to understand.
And finally you must use appropriate imagery to create a visually appealing and engaging brand experience.
6. Plan a social media strategy
You can use social media to create a sense of community around your brand.
For that choose a social media platform that best suits your business.
Start by creating a social media profile that accurately reflects your brand.
Make sure your social media content is relevant and interesting to your target audience.
Monitor your social media accounts regularly to make sure your content is being shared and liked.
Make sure your social media posts are visually appealing and accompanied by strong branding collateral (logo, website, etc.).
7. Establish a strong brand voice
First answer a few questions.
What is your brand's purpose? What drives you? What are your values? What is your unique selling proposition? What makes your brand different?
Create a brand manifesto. This is a concise statement of your brand's values and purpose. It should be easy to read, concise, and inspiring.
Define your brand's voice. What is your brand's tone? How do you communicate with your customers? What is your brand's personality?
Think to protect your brand. Keep your brand name, logo, and other trademarks protected. Use trademark protection to prevent others from using your brand name or logo without permission.
And don't forget to celebrate your brand's success. Celebrate milestones, successes, and wins. It will help to build brand loyalty and support your brand's mission.
8. Create an authentic and strong brand story
You can use storytelling to create a memorable brand identity, to evoke an emotional connection with your customers and to create a sense of community around your brand.
Start by understanding your audience. What do they want to hear? What are their concerns? What are their values? Once you know your audience, you can start to craft your stories in a way that resonates with them.
Then create a compelling narrative. Your stories need to be interesting enough to keep your audience engaged, but also informative and helpful. Be sure to use vivid and descriptive language to bring your stories to life.
You can also use storytelling to build trust. Your stories need to create a sense of trust between you and your audience. Be sure to build relationships with your customers, and tell stories that reflect their values and interests.
9. Showcase your company culture
A strong brand often represents a strong company culture.
For that make sure all employees are aware of the company culture through employee manuals, social media, and employee communication channels.
Encourage employees to share their company culture experiences with others.
This can be done through company-sponsored social media accounts, employee blog posts, or employee newsletters.
You can hold company-wide events that celebrate the company culture. This could be things like potluck dinners or employee appreciation events.
Make sure all employees feel comfortable bringing up any issues or concerns they have with the company culture.
10. Build a strong brand community
When developing a brand community, it is important to think about how to make the experience enjoyable for both members and non-members.
This means creating a platform that is welcoming and supportive, while also promoting a sense of community and shared values.
One of the key ways to create a community-centric mindset is to encourage engagement and participation from members.
For that use features and tools that make it easy for members to communicate with one another, share content, and participate in discussions.
Another key way to create a community-centric mindset is to promote sharing and collaboration.
This means providing members with tools and resources that help them work together to create content, develop ideas, and build relationships.
Promote your brand through content marketing.
Write articles, create videos, and create social media content that shares your brand's story and promotes your products and services.
