17 Proven Strategies To Grow Followers and Engagement on Instagram

Instagram engagement refers to the number of likes, comments, and shares that a piece of content receives. The engagement rate is the percentage of your followers who engage with your content. Instagram engagement is important because it helps you gauge the level of interest and interaction that your followers have with your brand. It also allows you to see what kinds of content are resonating with your audience, and what kinds of content are falling flat.

There are a number of ways to increase your Instagram engagement rate. One is to post interesting, visually-appealing content that is relevant to your brand. Another is to use relevant hashtags, and to post at times when your followers are most active. You can also encourage engagement by running contests and giveaways, and by responding to comments and questions. By increasing your Instagram engagement rate, you can build a stronger connection with your followers, and you can better understand what content is most likely to resonate with them. Here are 17 proven strategies to grow followers and engagement on Instagram:
1. Use high-quality images
This should be a no-brainer, but using high-quality images is essential for growing your Instagram following. People are visual creatures, and they will be more likely to follow you if they see attractive photos.
2. Post regularly
On social networks, and even more on Instagram, it's very important to publish regularly. This is the only way to maintain a connection with your followers. Publish at least one post a day will allow you not to be forgotten.
3. Use hashtags
Choose the hashtags you use carefully, and your photos can be seen by other Instagram users. If your posts interest these new readers, they will undoubtedly become your future followers.
4. Engage with other users
To grow your audience on Instagram, you can like or comment the posts from other users and thus create a contact. You can also follow users who are close to the themes of your photos, they may in turn become your next subscribers.
5. Host giveaways
People love free stuff, so hosting a giveaway is a great way to get more people to follow you. Make sure the prize is something that people would actually want, and promote the giveaway on other social media platforms to get more people to enter.
6. Run a contest
Similar to a giveaway, running a contest is a great way to get people to follow you. Again, make sure the prize is something people would actually want, and promote the contest on other social media platforms to get more people to enter.
7. Use attractive visuals
In addition to using high-quality images, using attractive visuals can also help you grow your Instagram following. This can include using infographics, quotes, and other types of visuals that will make people want to follow you.
8. Post interesting content
This should go without saying, but it’s important to post content that people will actually want to see. If your content is boring or uninteresting, people will quickly lose interest and move on to someone else.
9. Be personal
People like to follow people, not brands. So, it’s important to be personal in your posts and let people get to know you. Share stories, photos, and anything else that will give people a glimpse into your life.
10. Use calls to action
Asking people to follow you in your posts is a great way to grow your following. Use calls to action such as “Follow me for more!” or “Like and follow for more posts like this!”
11. Don’t be spammy
When you’re first starting out, it can be tempting to comment on every single photo in your feed. However, this can come across as spammy and annoying, and it’s likely to turn people off. Instead, focus on engaging with the photos and posts that really interest you. Leave thoughtful comments and start conversations. This will be much more effective in growing your following.
12. Don’t be negative
No one wants to follow someone who’s constantly complaining or being negative. If you want people to engage with you on Instagram, focus on posting positive, upbeat content.
13. Don’t ignore your followers
Your followers are the people who are most likely to engage with you on Instagram, so it’s important to interact with them regularly. Thank them for their comments, answer their questions, and like their photos. This will show them that you value their engagement, and it’ll encourage them to continue interacting with you.
14. Don’t only post self-promotional content
If all you ever post is self-promotional content, people are going to get sick of it quickly. Yes, it’s important to promote your business on Instagram, but you need to mix things up. Post behind-the-scenes photos, share user-generated content, and give your followers a peek into your company culture. This will make your account more interesting and engaging.
15. Don’t forget to use hashtags
Hashtags are a great way to reach new people on Instagram, so don’t forget to use them. When you use relevant hashtags, your photos and videos will show up in the search results, which means people who are interested in that topic will see your content. Just be sure to use a mix of popular and niche hashtags, and don’t go overboard – a few hashtags are all you need.
16. Don’t post too often
If you’re posting several times a day, you’re likely to overwhelm your followers and turn them off. Instead, focus on quality over quantity. Post when you have something interesting or valuable to share, and take breaks in between. This will keep your followers engaged and coming back for more.
17. Don’t be afraid to experiment
When it comes to engagement, there are no hard and fast rules. So don’t be afraid to experiment and find what works best for you and your audience. Try out different types of content, post at different times of day, and use different hashtags. Then, see what gets the most engagement and stick with what works.

Instagram engagement is essential if you want to grow your account and build a following. By following these tips, you’ll be on your way to success.
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